Insights
Delivery performance and cost, broken down by message category.
Business WhatsApp›Insights
- Messages sent, delivered and read.
- Cost by category — marketing, utility, authentication and service.
- Trends over time.
Tip
Every category is labelled with its name as well as its colour, so the breakdown stays readable regardless of how you see colour.
Use this before scaling a campaign. Cost per conversation multiplied by your audience is a number worth knowing in advance.
Check cost before scaling
- Open Insights and set the period.
- Read delivered and read rates — poor delivery is a list problem.
- Read cost by category.
- Multiply cost per conversation by your intended audience before launching a campaign.
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