Campaigns
GROWTHRequires the growth plan or above.
A campaign groups a marketing effort so its cost and its results can be judged together.
Marketing›Campaigns
- Select New campaign.
- Name it so you will recognise it in a report in six months — include the month and the offer.
- Set the channel, dates and budget.
- Save.
Prospects captured while a campaign runs are attributed to it, so you can see cost per enquiry and which campaigns produced customers rather than just volume.
Important
When editing a campaign, check every field before saving. A form that shows only part of a record can overwrite the rest — if you only meant to change a subject line, confirm the audience is still what you expected.
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