Marketing analytics
GROWTHRequires the growth plan or above.
Where enquiries come from, what they cost, and which sources produce customers rather than noise.
Marketing›Analytics
- By source — volume by channel.
- Cost per enquiry — where ad spend is connected.
- Conversion by source — the number that matters, because the cheapest enquiries are often the worst.
- Trend over time — whether things are improving.
Tip
A source producing few but converting enquiries usually beats one producing many that never buy. Judge sources on conversion first, volume second.
Judge your channels
- Open Analytics and set a period long enough to be meaningful — a month at least.
- Read volume by source to see where enquiries come from.
- Read conversion by source to see which of them are worth having.
- Compare cost per enquiry where ad spend is connected.
- Move budget towards the source that converts, not the one with the most volume.
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